Struggling to create a brand identity for your startup? Here’s the solution!

Saifur Rahman Khan March 11, 2020

Anybody can launch a startup, but not all startups reach the shore of success. What makes the successful ones apart is their brand identity. To quote Jeff Bezos, the founder of Amazon, “Your brand is what other people say about you when you’re not in the room.” But how do you create an identity that speaks your brand? The answer is – design. 

Even a startup like Airbnb fails in its journey when it doesn’t pay attention to its design. They were about to close down like many other failed startups. It’s only then they were saved when they introduced design thinking. If you want to thrive in your journey. It’s the one thing you need to pay the most attention to.

Where startups fail the most?

You’d be surprised to know that about one-third of the globe’s top brands have blue color on their logo. Why do you need to know this? Because most startups fail to create their brand identity. A brand identity does not only lie on a logo, image or website. It’s beyond that. It’s a combination of color, mindset, people, and what you believe in. 

Logo design

A logo is the first chapter of creating your brand identity. It gives the first impression of your brand to your consumers, creates a powerful notion and conveys a message. It can help make your business or break it. To make your business stand out from the rest, you must create a logo that tells your story. That connects people to your brand.

About 94% of the world population can recognize Coca-Cola by its logo.

Website design

The next challenge to taking off your startup is to create a website. You cannot create just another website because it won’t cut it out anymore. There are over 1.74 billion websites currently living on the internet. The number keeps growing every second. Therefore, you must have a killing website that is not only visually attractive but also makes sure the users have a smooth experience using it.  

Brand materials

It would be unwisely to believe just having a great logo and a good website will be enough to create a strong brand identity. Yes, they are a good start but there’s so much beyond that. You need to pay attention to the details. For instance, your business cards can’t have some random design. It must align with your design guidelines. Similarly, you’ll be needing to have letterhead designs, IDs, notepads, t-shirts, and what not! However, most importantly, they all need to have one thing in common. The design. All your brand materials need to sync visually, and that’s how you create a brand identity.  

What’s the solution?

The issues discussed in this blog are just the tip of an iceberg. You’ll be overwhelmed with how vast the sea of design materials is if you dig dipper. You don’t have the time to study design or hire a designer. Because having a full-time designer may not be a financially effective decision when you are at an early stage. So what can you do instead?

Here’s RaffleDesign to the rescue. It gives you access to a great collection of creative professionals. You can launch contests on your required design materials and get them designed by the greatest minds. No matter what your design needs are – be it a logo, web, app, clothing, branding or advertising. You can get your custom designs done and grow your startup into a profitable business with RaffleDesign.